Taking Voice of the Customer to the Next Level with Design Thinking

Do you know who your customers are and what they really want and need from you? Does your team really feel connected to your customers? Using human centered design principles to develop customer personas is a very powerful way to better understand your key customers. Give those key customer segments a persona name and you will really start to see your internal culture change and be customer centered. Take a look at this video to see how USF Federal Credit Union uses customer personas to make meaningful connections with their customers.

Are you interested in learning more about how Jordan Johnson, Inc. can help your organization become more customer focused by developing customer personas? Connect us by emailing us:

Jan Johnson: jjohnson@jordanjohnsoninc.com
Tammy Dye: tdye@jordanjohnsoninc.com
Travis Lozier: tlozier@jordanjohnsoninc.com

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